Introduction:
Doing an MBA in Digital Marketing is more than just reading books and giving exams. If you really want to stand out, you need to work on real projects. These projects give you hands-on experience, help you apply what you’ve learned, and build a strong resume.
Whether you’re planning to get a job, freelance, or start your own business, practical projects will make you confident and skilled.
In this blog, we’ll share the top 10 projects you can do during your MBA in Digital Marketing. Each project is simple, helpful, and perfect for learning real-world digital skills.
Let’s get started!
1. Create a Personal Blog (SEO-Focused)
What to Do: Start a blog on a topic you love (travel, tech, fashion, etc.).
Tools: WordPress, Blogger, Yoast SEO, Google Analytics.
Skills Learned: SEO, content writing, website management, Google Search Console.
2. Run a Google Ads Campaign
What to Do: Create a small budget campaign to promote your blog, product, or service.
Tools: Google Ads, Keyword Planner.
Skills Learned: PPC (Pay Per Click), keyword targeting, ad copywriting, budgeting.
3. Build and Manage a Social Media Page
What to Do: Grow a page on Instagram, Facebook, or LinkedIn about marketing tips or another niche.
Tools: Canva, Meta Business Suite, Buffer.
Skills Learned: Content creation, analytics, engagement strategy, social media scheduling.
4. Email Marketing Campaign
What to Do: Collect email IDs via your blog or social media, and send newsletters.
Tools: Mailchimp, Sendinblue, ConvertKit.
Skills Learned: Email writing, segmentation, A/B testing, open rate analysis.
5. Build a Mini E-commerce Website
What to Do: Sell products (real or dummy) through a simple online store.
Tools: Shopify, WooCommerce, Wix.
Skills Learned: Website design, payment gateway setup, product marketing.
6. YouTube Channel or Video Marketing Project
What to Do: Start a YouTube channel on digital marketing tips or tutorials.
Tools: YouTube Studio, Canva, CapCut, TubeBuddy.
Skills Learned: Video editing, YouTube SEO, thumbnails, audience growth.
7. Competitor Analysis Project
What to Do: Study two brands in your niche and compare their digital marketing strategies.
Tools: SEMrush, Ubersuggest, SimilarWeb.
Skills Learned: SWOT analysis, SEO comparison, digital presence audit.
8. Create and Manage a Real Marketing Campaign (for a Small Business)
What to Do: Help a local cafe, shop, or friend's business with digital promotions.
Tools: Facebook Ads, Google My Business, Instagram Reels.
Skills Learned: Local SEO, ads management, brand messaging.
9. Build a Digital Marketing Portfolio Website
What to Do: Create a website showcasing your projects, resume, and skills.
Tools: Wix, WordPress, Carrd.
Skills Learned: Web design, branding, UI/UX basics.
10. Analytics and Reporting Project
What to Do: Take data from your campaigns or dummy data and create a full marketing report.
Tools: Google Analytics, Excel/Sheets, Looker Studio (Google Data Studio).
Skills Learned: Data interpretation, KPI tracking, reporting dashboards.